A website that works for everyone.

Designing and building a site so people with disabilities can use it as easily as anyone else. In practice that means the site works with a screen reader, can be operated entirely by keyboard, has text that stays legible when enlarged, and does not rely on color alone to convey meaning. The standard most work is measured against is WCAG, usually at level AA. Much of it is invisible to sighted mouse users, which is precisely why it goes unnoticed until someone cannot complete a purchase.

It gives everyone equal access to your information and services, and it is required under the ADA. The legal exposure is real and lawsuits over inaccessible websites are common. But the practical case is broader than compliance: the same fixes that help screen reader users, clear structure, sufficient contrast, keyboard operability, labelled forms, also help older visitors, anyone on a phone in bright sunlight, and anyone in a hurry. Accessible sites are generally easier for everybody to use, and search engines read them more reliably too.

Poor color contrast, images without text alternatives, and forms that cannot be navigated with assistive technology are the three most frequent. Close behind: text baked into images, video without captions, menus that only respond to a mouse, buttons labelled nothing more than "click here", and focus states removed for aesthetic reasons so keyboard users cannot tell where they are. Most of these are cheap to fix once identified. They persist because nobody looked, not because they are hard.