In this episode of the OutMarket.Pro Podcast, host Mark Stein sits down with John Smart, a seasoned leader with over 40 years of experience in the spirits and wine industry, including 22 years at Heaven Hill Brands, one of America’s largest family-owned distilleries.
What’s on tap?
- The cyclical trends of bourbon, vodka, and tequila
- The rise of bourbon tourism and its economic ripple effects
- What makes a bourbon a bourbon (and not just a whiskey)
- The Heaven Hill fire of 1996 and the company’s inspiring recovery
- Why John launched The Smart Approach Consulting to guide startup brands in the spirits industry.
Whether you’re a bourbon enthusiast, small business owner, or professional looking to glean lessons from legacy leadership, this episode is full of rich insights—with a side of bourbon.
To watch this episode, click here or on the image link above.
