Generating your own leads takes real time and a steady stream of prospecting effort — resources most small businesses don't have to spare. Our lead generation service takes that off your plate, running targeted outreach across the channels that fit your business best.
We start small, on purpose. A modest weekly time investment lets us test messaging and targeting before we ever ask you to scale up — so by the time the pipeline is running at full speed, we already know what's working.
Common questions.
What channels do you use to generate leads?
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LinkedIn outreach and targeted email start immediately. Telemarketing joins after the first thirty days, and from there all three channels run equally. We stage it that way on purpose: the first month of LinkedIn and email replies tells us who is actually responding and what language they respond to, which is exactly what a caller needs before picking up the phone. Calling cold on day one spends the most expensive channel on guesses. By the time telemarketing starts, it is working from a list already filtered by real responses and a script informed by what landed in writing.
How quickly will I see results?
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Most clients see their first qualified conversations within four to six weeks. The first two weeks go to setup: building the target list, writing and approving messaging, and connecting reporting. Outreach starts after that and early replies follow. If the first pass doesn't produce, we tweak — messaging, target markets, the offer, the list — rather than simply adding volume. Pipeline that closes takes longer, and how much longer depends on your sales cycle: a $2,000 service might close inside a month, while a $50,000 contract can take two quarters regardless of how good the lead was. We report on conversations booked from the start, so you can see movement before revenue shows up.
Do I need a long-term contract or a big time commitment?
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No. Programs can start as small as ten hours a week, and there's no long-term contract required to begin. We built it that way because most businesses that have been burned by an agency were burned by a twelve-month commitment signed before anyone knew whether the approach worked. Ten hours a week is enough to test messaging against a real list and get honest data. If it works, we scale. If it doesn't, you've learned something cheaply. On your side, expect about an hour a week — a short check-in call, plus approving messaging and responding to warm leads we hand over.
What counts as a qualified lead?
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We define it with you before outreach starts, in writing. A qualified lead usually means a named person at a company matching your target profile who has responded with interest and meets whatever criteria you set: budget range, company size, geography, decision-making authority, timeline. Defining it up front matters because "lead" is the most abused word in this industry. A list of five hundred email addresses is not five hundred leads. We'd rather hand you eight conversations a month with people who actually want to talk than eighty contacts you have to sort through yourself.
Do you work in our CRM, or your own system?
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We run your program on our own proprietary marketing automation platform. That's where the sequences, contact records, activity history, and reporting live, and it's what lets us keep outreach, follow-up, and tracking in one place instead of stitching together three tools for every client. You get visibility into the pipeline and regular reporting on what's moving. If your sales team already works in a CRM, tell us during setup and we'll agree on how qualified leads get handed across, so nothing important sits in a system your closers never open.
Who does the outreach, and will it sound like our company?
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A dedicated team member assigned to your account, working from messaging you approve before anything goes out. You'll see and sign off on the scripts, email sequences, and LinkedIn messages, and you can change them any time. We don't hand your account to a rotating pool of contractors reading a generic template. The person doing your outreach learns your service, your objections, and your ideal customer, and they stay on the account. When something in the messaging isn't landing, they're the one who tells you.
What does lead generation cost?
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Pricing is based on hours per week rather than a flat retainer, which means it scales with how aggressive you want to be. Programs commonly start around ten hours a week and grow from there once results justify it. What it costs depends on channel mix, list-building effort, and how much follow-up the program needs — a $50,000 enterprise sale needs a different level of touch than a $500 local service. We'll give you a specific number after a short call about your target market and goals, with no long-term commitment to start.
What happens if it isn't working?
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You'll know early, and you can stop. We report on the numbers that show whether it's working — conversations booked, reply rates, cost per qualified lead — not vanity metrics like emails sent or connections made. If those numbers are weak after the first six to eight weeks, the honest answer is usually that the targeting or the offer needs to change, not that we need more hours. We'll tell you which. And because there's no long-term contract, you're never locked into paying for an approach that isn't producing.