What’s in a name? When it comes to websites, a lot.
Your website name actually has a huge impact, not only on your customers, but on general web users and search engine spiders as well. Studies show that when conducting a search, users consider the URL name as one of the most prominent factors in deciding which link to click on. Short website names are not only more easily remembered by current and potential customers, but they are also more trusted, more likely to be shared on social media, and more likely to gain clicks when shared. Similarly, search engines give preference to more readable URLs as well.
So you know you want a brief, easy-to-read URL for your business. But the problem is availability. The internet is a big place, and chances are, the “.com” domain name you had in mind is already taken by another business.
One way to think outside the box is by considering different URL extensions in replacement of the overpopulated .com. For instance, a helpful tip for businesses based in Kentucky: the extension .ky used to be reserved for sites from the Cayman Islands (really!) but thanks to recent legal changes, it’s now open for use by anyone. If your target market is Kentucky, this could be a great opportunity to attain a simple URL for your business that also associates you geographically with the state.
Similarly, the .lu extension has recently become available. This extension used to be the sole domain of Luxemburg. However, they recently opened up registrations to any country. This could be another chance to craft a catchy, memorable URL. In Louisville, the rising popularity of the NuLu district could lend itself well to a .lu URL extension!
At OutMarket Pro, we use creative ideas and web marketing expertise to uncover solutions like this for a variety of marketing needs. We have a growing portfolio of successful website work, and we’d love to add your business to that list. Call Mark at (502) 897-3020 or email firstname.lastname@example.org to talk about your website projects and goals.