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For business owners, social media is way more than a way to stay connected with friends and family. It’s a valuable tool for promoting your business, engaging your fan base, and drawing in new customers.
As a business owner, you have the opportunity to choose the social media platforms that work best for you. When deciding which platforms to use, you can think about your interests and skills. Then, pick the best fit. For example, if you love taking pictures of your products, a visual-heavy platform like Instagram might be a great choice.
You should also consider if your company is business-to-business, or B2B, or business-to-consumer, or B2C. If you have a B2B model, platforms like LinkedIn are a great way to connect with other businesses who may need your services. On the other hand, if your business is more B2C, a platform like Facebook or Instagram allows you to interact with customers.
You can also think about your customer base and choose a social media type that best caters to them, like Facebook for an older audience or TikTok to draw in a younger client base. Getting to know your ideal audience is a valuable marketing tool, and having the opportunity to connect with your client base through social media will help you understand their needs and wants in new ways.
If you’re passionate about social media, you can choose to handle your accounts yourself. If social media isn’t your forte, you use outsourced professional to manage your platforms.
When the time is right, email us at mark@outmarket.pro or call 502-333-4718 for a free consultation and learn how OutMarket.pro uses technology and low-cost labor to solve your marketing and small business services challenges.