Using privacy-compliant technology, we match up to 65% of your unknown website visitors to a name and postal address. A few days after their visit, they receive a jumbo, full-color postcard — customized to what they were researching on your site.
Unlike an email that can go unread, a physical postcard is guaranteed to be seen — and tends to stick around on a counter or fridge, giving your business a longer shelf life in front of a potential customer.
Common questions.
What is the Postcard Program?
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A direct marketing service that sends tailored postcards to people who visited your website, turning anonymous traffic into a physical touch you can measure. Most businesses spend real money getting visitors to their site and then lose track of the overwhelming majority who leave without filling anything in. This closes that gap. Someone researched you, showed intent, and left, and a few days later something physical arrives that reminds them you exist, at a moment when a retargeting ad would have been ignored.
How do you identify website visitors?
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Using privacy-compliant technology that matches up to 65% of unknown visitors to their postal addresses. Match rates depend on your traffic mix and volume, so treat 65% as an upper bound rather than a guarantee. Compliance is the part worth asking about, and we will walk you through how the matching works before you commit. It is also worth being clear about scale: this works best when you have enough traffic for the matched portion to be a meaningful number of mailings.
Why use postcards for marketing?
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Because they are seen. A postcard does not need to be opened, so it delivers its message in the moment it is picked up, and it tends to survive on a counter or a fridge for days or weeks rather than being deleted in a second. Physical mail has also become unusual, which now works in its favor: your prospect receives a fraction of the mail they once did and hundreds of times the email. Cost per piece is higher than digital, so it earns its place when the audience is well chosen, which is exactly what visitor matching does.