For business owners, finding new leads is an important way to generate sales and build a strong customer base, but it can also be an expensive, time-consuming, and frustrating process, especially when low-quality leads don’t pan out. That’s why OutMarket.Pro is implementing a new intent marketing tool to quickly and cost-effectively find high-quality leads for our clients.
How It Works
This new, state-of-the-art tool provides us with a new method to find a steady source of qualified leads for our clients. It uses intent-based targeting to identify potential clients and how many people within an organization are searching for business’s product or service. The in-depth search options cover over 4,000 product and service areas, and finds relevant data based on company web searches.
To begin, we search the vast database for a topic that is relevant to our client’s business or an industry where they’re hoping to find new leads. Search settings allow for the scope to be narrowed to a specific area or industry, and other searchable factors include:
- Organization financials
- Organization attributes
- Organization size
- Organization type, like if a company is private or public or B2B or C2C
The tool also shows roughly how many people within that organization are searching for the specific term, and how strong their interest is for that topic area.
Once an organization is identified as a source of potential leads based on website searches, we delve even deeper by looking at a provided list of employees within that organization. We can identify who the decision makers are, or find someone who seems like they’d be the best potential lead. After finding their contact information via the database, we then reach out to them on behalf of our clients through our lead generation services, which includes contacting potential leads through email, LinkedIn, and other sources.
Find High-Quality Leads
By using this intent-targeting tool to identify the best leads for our clients and implementing it into our lead generation campaigns, we’ll help our clients find high-quality, timely leads.
To learn more about how we can use this new tool to help your lead generation strategy, please contact us at 502-897-3020 or through our online contact form.